When we move along the continuum of a timeline into a particular point in the future – the dreamer state with all the associated contextual factors present, making it into the now, we are at a starting point of a successful client session (if we contextualize that statement within a client session).

First we find out what it is they want instead of that which they don’t want (same applies if we work on ourselves).

From that point we reverse engineer it, step by step, unraveling strategies, and the process that would need to have occurred in order to have created that which we (they) want.

By virtue of doing so we delineate the strategy for its creation and follow a precisely logical process in reverse.
In my view this is the only recipe for success in NLP practice (and in life).

It is also THE formula for creativity I can imagine.